Creating Products Is A Real Headache, Isn’t It?

It’s quite clear that in order for a business to succeed, it has to have a product that solves a problem, fill a need that someone has, or provide something that the market is crying out for. It is also true that people start their own businesses to create products or services to make money from them.

Think about all of the business leaders you know of:

Bill Gates – created the Windows proposition to start the computing revolution to put a PC in every household.
Richard Branson – built multiple businesses to support music artists in becoming known, flying passengers around the world in an alternative to the standard businesses already in the industry, and now wants to go inter-galactic
So let’s say you want to start an online business. You want to do this because you want to be your own boss and have the freedom and control over your own destiny. Or maybe you want to make more money than you currently earn. Either way, this leap into starting your own business is both exciting and a little scary.

You are not alone – there are a lot of people who look to start their own business, but according to recent numbers, only around 5% actually do, and only 1% are successful. Sounds scarier now doesn’t it.

However, this is a good thing, as a lot of those that want to do it never do, which leaves more market for you to grab a hold of.

Maybe you’ve tried before and are currently in that 1% – maybe you gave up because the idea of creating products was too tough, too tiring, too boring and time consuming. But it doesn’t have to be.

Creating Information Products

Building products that provide the most relevant and necessary information to help a person achieve their goals can be one of the best feelings in the world. Knowing that you have actually changed someone’s life, perhaps a little, perhaps a lot can be very rewarding.

So whether you have just started on the road to creating your first product or already have a stable of products on the market, I can imagine that you have asked yourself these three questions:

  • How do I turn my ideas into a product that will sell?
    How can I make myself different to my competition and stand out?
    How can I do this without “breaking the bank”?
    Well, to answer these questions we need to look at what it takes to create a product, and how you can actually turn those ideas into a product you can sell.

One option is to go straight to professional product creators, and get them to create something for you. This is the simplest method, albeit the most costly. If money is no object, this will probably produce the least hassle for you. You can do this by:

Hiring a ghostwriter to create a good quality information product – although this will cost upwards of $500 to get a strong product
Employ web and graphic design teams to help you create your website and more importantly your sales page, making it eye-catching and hopefully high converting – a good designer will cost $750+
Commission a copywriter to fill the missing gap and create the powerful sales script to put on your site to entice customers to buy – again this could cost in excess of $1,000
So you have now invested in excess of $2,000 to get a product created, sales copy written and a web site set up. Now all you need is a flood of customers to come to your site and buy.

However there is a better way of doing this and it will cost you almost nothing but a little time. In the next post, I will explain how to source high quality information products that are already available and use them to create your own business.

Speak soon,

Jim

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